How much it cost to develop an app like WhatsApp?

Rokas Jurkėnas
October 23, 2024
October 23, 2024
How much it cost to develop an app like WhatsApp?

Wondering how much it costs to build an app like WhatsApp? We’ll give you a straightforward cost estimate for building an app with similar features. In the end, you’ll know what to expect financially and what features you’ll need, and you can also take a look at our free AI tool that can help you plan and cost your project in the article. Additionally, we will discuss various factors that influence app development costs, including specific features, maintenance requirements, and platform complexities.

What is WhatsApp?

WhatsApp is a popular messaging app that allows you to send text messages, voice messages, videos, and images to your contacts. It's a great way to stay in touch with friends and family, both locally and around the world.  

What are the features of WhatsApp that you should have in your app?

A lot of phones with open apps

Here are some key features of WhatsApp that you should consider having in your app:

  • Private Messaging and Calling: Secure, reliable, and private communication, with free text messaging, voice, and video calls.
  • End-to-End Encryption: Ensure all messages and calls are fully encrypted, so only the communicating parties can access the content.
  • Stickers, GIFs, and Emojis: Allow users to express themselves creatively through stickers, GIFs, reactions, and emojis.
  • Voice Messages: Enable users to record, pause, and continue voice messages, with playback speed options (1x, 1.5x, 2x).
  • Group Chat App and Communities: Support group messaging, group video/voice calls, and community features to connect related groups in one place.
  • Disappearing Messages: Let users set messages to disappear after a set period for increased privacy.
  • Status Updates: Allow users to post photos, videos, or text updates that disappear after 24 hours.
  • Business Features: Include tools for businesses to connect with customers, showcase products, and offer customer support via a business profile.
  • Privacy Controls: Offer features like chat lock, hiding last seen, online status, and controlling who can contact users.
  • Cross-Platform Usage: Ensure availability on various platforms, such as desktop, mobile, and web, allowing seamless communication across devices.
  • Media Sharing: Support sharing photos, videos, and documents with time-stamped delivery notifications.
  • Encrypted Backups: Provide secure backups for message history on cloud storage like iCloud or Google Drive.
  • Push Notifications: Implement push notifications to inform users about new messages and group invitations using services like Google Cloud Messaging or Apple Push Notifications.

How much does it cost to develop an app like WhatsApp?

Calculator and money illustration

In general, a messaging app like WhatsApp can cost between $50,000 and $250,000, depending on which country you hire the developers from and how many features it has, but this is just a rough estimate and the actual cost could be higher and closer to a million.

Facebook completed its $19 billion acquisition of WhatsApp in 2014. Facebook could have created a clone of WhatsApp, but all they wanted was the number of users WhatsApp had. So creating an app like WhatsApp yourself would take a lot of time, money, and a lot of users.

Factors Affecting the Messaging App Development Cost

Phone on a desk

1. Features and Complexity:

  • Basic Features: Simple text messaging, group chats, and file sharing can be relatively cost-effective.
  • Advanced Features: Voice and video calls, encryption, location sharing, and integrations with other platforms can significantly increase development time and cost.  
  • Custom Features: Unique functionalities or integrations tailored to specific needs can also drive up costs.

2. Platform:

  • iOS and Android: Developing for both platforms requires separate development teams and codebases, potentially doubling costs.
  • Cross-Platform Frameworks: Tools like React Native or Flutter can reduce development time and costs but may have limitations in terms of performance or native features.  

3. Design and User Experience (UX):

  • Complexity: A sophisticated and visually appealing design can require more time and resources.  
  • UX Focus: Prioritizing user experience can lead to additional iterations and testing.

4. Development Team:

  • Location: Developers in regions with lower labor costs (e.g., Eastern Europe, India) may be more affordable.  
  • Experience: Hiring experienced developers with expertise in messaging app development can increase costs but may also lead to a faster and more efficient process.
  • In-House vs. Outsourcing: Building an in-house team can be expensive, while outsourcing can be more cost-effective but may involve risks like communication challenges or quality control issues.  

5. Backend Infrastructure:

  • Scalability: The ability to handle increasing user loads may require a robust and scalable backend infrastructure.
  • Security: Implementing strong security measures to protect user data can add to development and ongoing maintenance costs.

6. Maintenance and Updates:

  • Ongoing Costs: Once the app is launched, there will be ongoing costs for maintenance, updates, and bug fixes.  
  • Feature Additions: Adding new features or functionalities after launch will also incur additional costs.

7. Third-Party Integrations:

  • Cost: Integrating with third-party services (e.g., payment gateways, social media platforms) may involve additional fees or licensing costs.

Is it possible to build an app like WhatsApp for a low budget?

Person chatting on a phone

Unfortunately, you will not be able to build an app like WhatsApp that can handle millions or even more users on a shoestring budget.

There are serious risks involved in building such an app, and you need to understand that building such an app is neither easy nor cheap.

How do messaging apps like WhatsApp make money?

A few coins on a phone screen

WhatsApp primarily makes money through business messaging features. While the app itself is free for users, businesses can pay for WhatsApp Business accounts to access more needed features.

But there is a popular saying for widely used free products:

If you can’t tell what they’re selling, it’s because you are the product.

How can I get started on creating an app like WhatsApp?

App like whatsapp development

Building In-House for Complete Control

If you're looking to create an app like WhatsApp, having an in-house development team can be a great option if you have long-term plans for continuous updates and want to maintain control over the product.

Freelancers for Specialized, Flexible Support

Another option is to hire freelancers, which can be more flexible and cost-effective, especially if you need to develop a minimum viable product (MVP) or complete specific tasks like UI design or backend development.

Outsourcing for Full-Service Development

Another great way to get started is to outsource your software development to an external agency. Software development companies with a team in place can take care of design, development, and quality assurance, freeing you up to focus on other parts of the business. This can help you get your product out the door faster, but it's important to choose a reliable partner with experience in building apps to ensure they deliver a scalable, secure product.

DIY with No-Code Tools for Fast Prototyping

Finally, you can try building the app yourself using no-code tools like Bubble. This option is great for folks who don't have a lot of technical know-how, but you'll need to invest some time in learning how to use the platform effectively.

Another Solution: Free AI software development cost estimator

We've just built an AI Software Cost Estimator that can give you specific cost estimates, the best course of action, and an idea of what problems you might face with your tool.

Here's an example of an estimate if you're thinking of creating a messaging app with our company. I wrote everything talked about in this article and included what is needed for the app:

Here's the link to quick look at an estimate example of an app like WhatsApp.

App like whatsapp estimate

What can you get from our Free AI software development estimator

This tool provides users with a quick and accurate estimate for software development projects without the need for meetings or emails. It aims to deliver a 90% accurate quote for a project in just 3 minutes, based on extensive experience (127 projects). Here's a breakdown of what the tool offers:

  1. Detailed Specification: A comprehensive overview of the project, including the scope, cost, timeline, risks, backend logic, and tech stack.
  2. User-Focused: It delivers a sharable report summarizing all project details, making it easy for stakeholders to review.
  3. Responsive: The tool is designed to adapt to different screen sizes and devices.
  4. Process-Oriented: It presents a clear software development process, broken into distinct phases from discovery, analysis, UI/UX design, development, quality assurance, and ongoing support.

Final thoughts

Many people working on a software project

Building an app like WhatsApp is pretty complex and expensive. The costs can range from $50,000 to $250,000 or more, depending on various factors. This includes the platform, design, and backend infrastructure. If you're a business looking to cut costs, outsourcing or using no-code tools can give you flexibility without sacrificing quality.

The key features of WhatsApp, like private messaging, end-to-end encryption, and group chats, are essential for any similar app. If you want to include advanced features like voice messages, status updates, and business tools, you'll have to pay more for development. There are free AI tools that can help you estimate the app development cost of these features quickly and accurately for your mobile app development.

References

Parmy Olson, Facebook Closes $19 Billion WhatsApp Deal

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Rokas Jurkėnas

Founder
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Rokas is an entrepreneur and a No Code expert in one. He has founded two businesses, Idea Link, the leading No Code agency in the Baltic States, and Scantact, an online and on-site event management solution for expos, trade shows and fairs with lead retrieval functionality. He is the most prominent voice on the topic of No Code in Lithuania, having spoken twice in Login, the leading innovation conference in the country, sharing his knowledge in social media and news outlets.

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