What is No Code? Your New Super Power

Rokas Jurkėnas
June 23, 2021

Gone are the days where you had to be able to program, invest years of your valuable time in order to create something online. Now all you need to do is be able to drag & drop several blocks and you will have a working product.

No Code tools are platforms that let you create software without having any programming skills. In this article, I'll explain what new opportunities this brings.

No Code website seen on a laptop
A No Code website seen on a laptop

A Growing Trend

Remember the difficulty of creating websites in the past. You needed a developer to put everything in the right places, set up the server, write the code. Thankfully, everything is much easier now. Need an e-shop? Sign up to Shopify and you'll have it in less than an hour. Want a simple website? Use Landen.co you'll have your website after a couple of clicks. Alternatively, you'll have what you need in a couple of minutes with Wix.

Creative powers are no longer locked in the heads of those who can code. Everyone, and I do mean everyone, can make their ideas a reality. The market is moving towards a state where any person can utilise powerful tools (even those based on Artificial Intelligence) without knowing a thing about programming. The era of the citizen developer is here. The further we go, the more tools we'll see that will make creating new businesses simpler and easier.

No Code platforms may also become an excellent choice for businesses without easy access to developers, as according to a report, 85% of enterprise executives already believe that their firms will become less competitive if they will not make significant progress towards digital transformation. No Code can be a great tool to do just that - it allows automating your tasks in just a few clicks, for example. More on that in the next section!

Making Prototypes and Tools with No Code

Any non-technical people - regular students, designers, or salesmen can create a prototype for their future business. All they need to do is spend a little time learning the tools and they can start building. Maybe you want to make a mobile app for your idea? Here you go, there's a tool that has done the groundwork for you. If you have ever thought of how to make your working life easier, chances are that it can be done with a No Code platform that already exists.

Do you work in a company and want to make it more effective, but making custom solutions is too expensive? Not anymore. With No Code solutions such as Coda, Airtable and many others, you can create a tailored system for your company in record time.

No Code Tools and Use Cases

Below you can find a list of tools that you can use without having any programming knowledge, together with their use cases: 

  • Create a web app using Google Sheet data in 10 minutes with Glide.
  • Create a system according to your needs with Coda. It's a mix between an app and a spreadsheet full of automation options. We have used it to build a budget-friendly project management business application for a client and use it in a very similar way ourselves as well!
  • Manage newsletter, automate messages and create landing pages with Mailerlite.
  • Use Airtable - a mix between Excel, a database and a project management tool, with tables that can be embedded into any website.
  • Create a full-fledged product without programming with Bubble.
  • Build a messenger chatbot in a couple of minutes without programming with BotStar.
  • Create a functional website with your own custom design with Webflow.
  • Make a website from a Google Docs sheet with Sheet2Site.
  • With the help of Adalo make a mobile app for iOS or Android and publish it in the Google Play Store or the Apple App Store.
  • Manage your notes and projects in a single place with Notion.
  • Create a fast and optimized page for your product in a couple of minutes with Landen.
  • Automate a workflow with Zapier that notifies your coworkers via Slack when a new post is made on your website.
A female developer using a laptop
A developer using a laptop

Connecting No Code Tools

There's a saying - one man is no man. This is true for No Code tools as well. Usually, a single tool cannot be trusted to make a fully-fledged product. However, there's an answer - Zapier, a No Code platform also known as the glue of the internet. Using it you can connect tools and make a workflow with 2 or more different programs. What is a workflow? Let me explain - it's a set of steps that need to be done in order and have the same result no matter who is completing them.

Zapier's workflows are autonomous, which means they save time and money as there will be fewer human errors or product delays in everyday business processes. There are also automated emails exporting data through integrations with Google Analytics, YouTube etc., so businesses won't miss out on valuable information like the number of page views per month or subscribers gained over a certain period of time.

For example, here's an email automation I use for my blog: every morning at 9 am Zapier sends me an email, reminding me to publish a new post before noon.

An example of what happens when someone fills out a google form: with the help of Zapier, that person's email is added to Mailerlite to send an automated email sequence. Also, their details are instantly transferred to Facebook ads. I didn't do anything, but the customer is already seeing relevant ads and getting personal emails.

This is just one of the examples of how you can automate various tasks. The options are unlimited - as many as you can think of.

Does that mean that programming will disappear?

Of course, No Code platforms are not a panacea that solves all problems. You need to follow the 80/20 rule. Usually, 20% of the effort gives 80% of the results. It's the same way with these tools. You may not be able to do everything you've thought of, but 80% of the time it's enough.

Software developers are also not out of a job yet, as No Code is more their friend than their enemy - it takes away the mundane, uncreative, "remedial" tasks that are a vital part of traditional coding. By having the basic code already within the No Code platforms, professional developers can focus on complex problems where their time is best spent, completing projects several times faster compared to what they would spend by coding. What does this mean for you? If you are enticed by the benefits of No Code but do not feel like building yourself, contacting an agency to do it for you can be a very financially sound decision.

Three software developers talking in an office
Three software developers talking in an office

Building a Minimum Viable Product

In regards to startups, No Code software can significantly reduce the barriers to create an MVP (a Minimum Viable Product). In a couple of weeks, you can release your product to market. When the idea gets validated, and only then, you should program the whole solution from scratch. This way you will save a lot of money and time. Instead of thinking about whether someone will buy your product, you can simply make it and see for yourself. No Code development platforms have made business more competitive because anyone can surprise their competition and come out as leaders once they know what they're up against. The barriers are long gone; all that remains is your imagination and creativity.


The No Code movement has given regular people the opportunity to create their own software without having any programming skills. This means that anyone can now prototype for their future business in as little time as possible by spending just a few hours learning how these tools work. Of course, there's no one-size-fits-all solution; No Code tools aren't going to solve every problem your company has but it could help get things moving faster than before when technology was more of an obstacle than an advantage.

Therefore, if you're going into an industry where you won't have access to coders or will need to quickly build something on your own then I recommend giving one of them a try! I personally think that a lot fewer people know about No Code software than they should. Spend a little bit of time getting familiarized and then you'll realize what competitive advantage you've just gained.


Cover: Photo by Simon Abrams on Unsplash

Image #1: Photo by Sigmund on Unsplash

Image #2: Photo by Christin Hume on Unsplash

Image #3: Photo by Austin Distel on Unsplash

Digital transformation: What it is and why it matters in 2019. ClickZ

No Code is Here to Stay. What’s the Play for Marketers? CXL

Build a Prototype Without Code: Rely on Apps, Integrations and APIs. Zapier

Low-code and no-code won't kill developer jobs, here's why. Tech Republic

Low-Code and No-Code Platforms: What IT leaders Should Consider. Information Week

Rokas Jurkėnas

Rokas is an entrepreneur and a No Code expert in one. He has founded two businesses, Idea Link, the leading No Code agency in the Baltic States, and Scantact, an online and on-site event management solution for expos, trade shows and fairs with lead retrieval functionality. He is the most prominent voice on the topic of No Code in Lithuania, having spoken twice in Login, the leading innovation conference in the country, sharing his knowledge in social media and news outlets.

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