How to Develop an App Like Snapchat: Costs and Key Features

Rokas Jurkėnas
December 3, 2024
December 3, 2024
How to Develop an App Like Snapchat: Costs and Key Features

The year is 2011, and Snapchat bursts onto the scene. The pitch? Temporary messages that disappear after being viewed. A concept so straightforward that you'd think it had been around forever. But of course, hindsight is 20/20. In reality, Snapchat took the social media app market by storm, partly because it seemed to answer a question people didn't know they had: "What if I want to send something without it living forever on the internet?" The rest, as they say, is history.

Now, if you're here, you're probably wondering: How much does an app like Snapchat cost? What do I need to develop such an app? The bad news? It's not exactly a walk in the park. The good news? With enough planning, it's totally doable—as long as you're not expecting a $500 weekend project. Let's dig in.

How Much Does It Cost to Develop an App Like Snapchat?

People working on a project at a desk

Ah, the money question. Spoiler alert: it's not cheap. The Snapchat app development cost can run anywhere between $50,000 to $500,000—give or take a few more zeros depending on complexity and where you get your coffee. Let's break this down, shall we?

1. Design: If you’re looking for a minimalist, straightforward design, you could get away with spending about $10,000 to $30,000. If you want a user experience so smooth it’s practically sliding off the screen, think $50,000+. And don’t forget, good UI/UX isn’t optional; it’s the cost of entry.

2. Development Cost: Development costs are where things start getting really exciting (for your bank, at least). Features like multimedia messaging, augmented reality (AR) filters, and real-time chats are just a tad trickier than your average to-do list app. Developers might charge you anywhere from $50 to $250 per hour. If you’re planning on making this thing work on both iOS and Android platforms, you’re probably looking at a minimum of $100,000 for a decent first version. Oh, and that’s if you keep it local. Offshoring can be cheaper, but also more of a gamble.

3. Maintenance: The money doesn’t stop flowing after launch. Expect to spend about 15-20% of your initial development cost annually just keeping things running smoothly and making those inevitable updates. Remember that time Snapchat gave everyone a totally different user interface and it was a horror show? Yeah, stuff like that can and will happen.

How to Develop an App Like Snapchat: The App Development Process

Digital camera and app icons

You’re not just building an app; you’re building an experience—one that your users will love or delete within seconds. Utilizing mobile app development services is crucial in creating engaging applications that meet modern user demands. Here’s how you get there.

Step 1: Market Research

You want to develop an app like Snapchat? First, understand your target audience. Who are they? What do they need that they aren’t getting? You’re also going to want to do some serious competitor analysis. Snapchat isn’t the only game in town anymore, and if you want to compete, you'd better know what the other social media platforms are doing.

Step 2: Defining Core Features

Snapchat’s success isn’t just about sending disappearing messages. It’s about AR lenses, stories, multimedia messaging, and that beautiful but sometimes inexplicably confusing user interface. You’ll need to nail down:

  • Messaging App Functionality: Multimedia support—photos, videos, audio, emojis. You know, the basics.
  • Filters & Lenses: Custom AR filters, a.k.a. the secret sauce. Want to compete here? You’ll need to team up with a creative developer who gets augmented reality.
  • Stories: The feature Instagram, Facebook, and seemingly every other app copied. It keeps users engaged and coming back.

Snapchat users engage with popular features like lenses and filters, which enhance user engagement and creative self-expression.

Step 3: Choosing the Right Tech Stack

Android Platform Development: You’ll likely want Java or Kotlin. Kotlin, frankly, is just better for modern mobile app development. It’s like Java, but without the excessive boilerplate code—a blessing.

iOS App Development: For iOS, you’re looking at Swift or Objective-C. Let’s face it, if you’re building an app in 2024, Swift is the way to go. When considering Snapchat clone app development, the technology stack involves Swift for iOS due to its efficiency and modern features. Objective-C may have its loyal followers, but it’s mostly for people who enjoy a challenge.

Backend Development: You’ll need a robust backend, probably something scalable like AWS, Google Cloud, or Azure. Languages? Node.js or Python are common choices for handling real-time communication efficiently.

Step 4: Design and Prototyping

This is where you either make or break the app. People expect Snapchat-level ease of use, which is tricky when your app has about 4,376 features. Use prototyping tools like Figma or Adobe XD to see how your interface will look and feel before committing a single line of code.

Step 5: Development and Testing

Development isn’t linear. It’s a bit more like that old “one step forward, two steps back” dance. You’ll probably use Agile methodology here—breaking down the app development process into smaller, manageable sprints. And don’t skimp on the testing. Quality assurance testing is crucial for successful publication on the Google Play Store. Unit tests, integration tests, beta tests—they’re all necessary. Snapchat didn’t get millions of daily users by shipping buggy software.

How to Create an App Like Snapchat for Android

Snapchat logo

If you’re specifically targeting Android (or just starting with Android), there are a few considerations.

1. Frameworks and Tools: You’re probably going to use Android Studio for development. Libraries like Glide for image loading or Firebase for notifications are practically non-negotiable.

2. Permissions and Compliance: Unlike iOS, Android users are less trusting when apps ask for their data, mostly because they have good reason to be. Be transparent about permissions. Want access to the camera, microphone, and location? Better make sure your app users know why.

How to Build an App Like Snapchat: Key Features to Consider

Two people point at a huges screen illustration

Building an app like Snapchat isn’t just about making a chat app. Here are some of the big-ticket features that will make or break your app development.

1. Messaging System: This one’s a given. You’ll need a robust messaging system with multimedia support. And that message deletion timer? Snapchat’s OG feature. A little trickier to build than you might think, but worth it.

2. Lenses and Filters: Here’s where it gets interesting—and expensive. Machine Learning and AR technology are at the core of these lenses. You’ll want to leverage ARCore (for Android) or ARKit (for iOS) and a few third-party APIs like Banuba for a head start.

3. User Profiles and Privacy Settings: Privacy is huge. Users want control over who can see their stories, who can contact them, and what happens to their data. Make sure you’re not skimping on this part to protect user data.

How Long Does It Take to Build an App Like Snapchat?

Person clicking at schematics of apps

Time for the million-dollar—or maybe the six-month—question. The answer? Anywhere from 6 months to 1.5 years, depending on the feature set and whether you're building for multiple platforms simultaneously.

  • MVP (Minimum Viable Product): If you just want to get something out there, 6 months is feasible. You’ll need a small, nimble development team working full-time.
  • Full-Featured App: A complete version, with filters, lenses, messaging, notifications, and a well-designed user interface? You’re looking at 12 to 18 months.

Of course, these timelines can shift due to scope creep—which, let’s be honest, happens to everyone. You’ll always think of something else to add.

Finding the Right Snapchat-Like App Development Company

two people working at a smart board

Alright, so you’re sold on this idea. But unless you’re planning on building this yourself, you’ll need a development team. Finding a Snapchat-like app development company isn’t just about rates—it’s about experience, communication, and sometimes just plain vibe.

Essential Qualities to Look For

  • Experience in AR and Social Media App Development: Look for teams that have actually built AR features before. A "yes, we can learn" response isn’t ideal.
  • Previous Projects: Ask to see similar projects. If they’ve built an app with real-time communication before, they’ll understand the challenges.
  • Clear Communication: A good development partner will tell you what’s possible, what’s not, and why. They’ll also tell you when your ideas are, frankly, terrible (and thank goodness).

Conclusion

A lot of logos coming out of a phone

So, how do you create an app like Snapchat? You follow a development process, stay adaptable, and, yes, be prepared to spend a decent chunk of change. Remember: this isn’t just about slapping some code together and crossing your fingers. It’s about understanding your target audience, building core features that engage them, and keeping the entire experience as smooth as a perfectly applied dog filter.

Oh, and one last thing: If you’re serious about getting a realistic picture of what your Snapchat clone app might cost, consider using the AI Software Cost Estimator. In just 3 minutes, you can get a free, detailed project breakdown, budget, timeline, and even potential risks. It’s like having a development consultant in your pocket, minus the expensive coffee orders. You can even schedule a free follow-up call if you need extra advice—no technical background is required.

So, ready to get started? Go ahead, give it a shot—developing the next big social app might just be a lot more realistic than you thought.

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Rokas Jurkėnas

Founder
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Rokas is an entrepreneur and a No Code expert in one. He has founded two businesses, Idea Link, the leading No Code agency in the Baltic States, and Scantact, an online and on-site event management solution for expos, trade shows and fairs with lead retrieval functionality. He is the most prominent voice on the topic of No Code in Lithuania, having spoken twice in Login, the leading innovation conference in the country, sharing his knowledge in social media and news outlets.

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